WEEK 1 Let ’ s start to think about what we want to do. First of all think of three areas that…

WEEK 1

Let’s start to think about what we want to do. First of all think of three areas that interest you, this could be HR, sustainability, marketing, social media etc. List them part 1

It is important when you are interested in something that you know “WHY” this area is of interest – do you want to get a career out of this, have you seen this applied at work and you want to know more, or you have read about it and want to think how this could work in practise. List them part 2

Once you have worked this out narrow down the focus. So you like social media how does this work in large scale events in the UK?  How does marketing affect tourists’ expectations?  Do appraisals differ in airline companies/hotels? How do social media affect the food we eat? Narrow this in part 3

Now think smaller and easier to find out research areas.  How do HR roles differ in small, medium and large airline companies? How can Iceland prevent over tourism? Are superfoods really super due to media hype? Answer part 4

Narrow more – How do appraisals differ in small and large airline companies in Heathrow? Is the Galapagos Island tourist policy the way forward? Which generation is most affected by food bloggers in the UK? Does marketing a music event impact on consumers’ expectation? Answer part 5

You need to have a concept theory or model research these (this is research!!) Answer part 6

Headings

Area 1

Area 2

Area 3

1.                      Subject & general area

Marketing – branding within the marketing industry

Human Resources – Recruitment

Human resources – work life balance

2.                      Why is this of interest to you?

The researcher believes that  branding is extremely important                  when it comes to setting up your own business and promoting your                         services or goods.

The researcher currently works as a HR operations co-ordinator                  but has a background in recruitment as well- which wants to be                         developed.

Working in the industry really brings work life balance to                         perspective, the researcher will like to establish how businesses                 are able to have a work life balance

3.                      More specifically narrow this down

Why is branding such an important aspect to Marketing, what                         sort of effect does branding have that no other Marketing tool                  have?

Recruitment within a start-up business compared to bigger                         companies

Work-life balance in a Corporate business.

4.                      With particular attention to: what                         area/what

How to Brand a business

Recruitment process/procedure within start-up’s and big                   (well-known companies)

What are business doing to implement a work life balance?

5.                                               One sentence statement
What do you want to find out?

Does branding really help identify a product or service and                   distinguish it from others?

Does having a good recruitment process really minimize the time                  involved in searching, interviewing and hiring?

What are the benefits of a work life balance

6.                      Identify a relevant Concept, theory                       or                                             Model for each areas you are                         considering

I theorize that psychological empowerment influences work                 engagement in a positive way.

Portfolio 1

WEEK 2

Now select TWO that most that appeals to you

Headings

Area 1                       HR-Work life Balance within different companies

Area 2                       Branding.

Aim

The aim of this research is to understand why a work life                    balance is exigent and what practices are businesses doing to                        invoke this.

Objective

Identify                             the Benefits of work life balance and how this effects employees.                                                                                              Explore                            how many businesses in the UK currently have a work life balance                             in place.                             Identify                            the negative and positive aspects of this particular area within                               a business                                                 To                    establish the kind of rules and regulations business have put in                   place for employees to have a work life balance?

RQ

Does Psychological empowerment                      dimension competence in a positive way which is related to work                     engagement?
Does

Hypothesis

Portfolio 1

WEEK 3

Now choose 1 and answer the sections on your strategy

Headings

Area 1

1.                      What is your overall purpose?

2.                      What is your OVERALL research                  strategy?

3.                      What is the method?

4.                      Inductive or Deductive?

5.                      Quantitative or qualitative?

Portfolio 1

WEEK 4

Headings

Area 1

Area 2

Identify 5 sources for each area

Write the reference list for each

Portfolio 1

WEEK 5

Refection on which area you chose and why 500 words