Vitt, an Apple iBook G4 laptop purchaser, sued Apple, claiming that advertising words including…

Vitt, an Apple iBook G4 laptop purchaser, sued Apple, claiming that advertising words including “mobile,” “durable,” “rugged,” “reliable” and “high value” allegedly constituted a misrepresentation of the durability, portability, and quality of the laptop. Vitt’s laptop failed soon after the expiration of its one- year warranty. Vitt argued that it should be expected to last for “at least a couple of years.” In Vitt’s view, Apple’s ads caused buyers to believe the computer was of better quality than it turned out to be. Was Vitt a victim of a misrepresentation? Explain.

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