Wall Street Journal
1 )Coty managers say their firm has floundered since acquiring dozens of beauty brands from Procter & Gamble. The reason, they says, is that Coty
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· A tried to do too many things at one time.
· B paid far more for these brands than they were worth.
· C lacked the international sales channels to market such brands.
· D saw these brands lose value when consumers realized they were no longer made by Coty.
· E failed to communicate the strategic logic of these acquisitions to key stakeholders.
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2 )The current strategy of Coty is actually to shrink.
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· A True
· B False
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3 )Microsoft aims to outflank cloud-computing rival Amazon.com by targeting
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· A government agencies.
· B big international customers, especially in China.
· C small businesses that have balked at sharing their data in the cloud.
· D big businesses that have long hesitated to shift their data to the cloud.
· E high-tech companies wanting free hosting in exchange for allowing analysis of their data by Microsoft.
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4 )Microsoft was actually the pioneer of cloud-based hosting until Amazon’s cloud unit, known as AWS, grabbed market leadership away from Microsoft.
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· A True
· B False
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5 )Contemporary Amperex Technology Ltd., known as CATL, has modeled itself after
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· A Google.
· B Huawei.
· C Tim Cook’s Apple.
· D Jack Ma’s Alibaba.
· E Masayoshi Son’s SoftBank.
6 )CATL benefits from the fact that China is by far the biggest electric vehicle market.
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· A True
· B False
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7 )To manage the transition to battery technology in automobiles, BMW has selected a strategy of
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· A keeping labor costs down.
· B dominating battery production.
· C defining key industry standards.
· D remaining the first-mover at all costs.
· E trying to keep all its technological options open.
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8 )Oliver Zipse, the new chief executive of BMW, quickly announced a sharp U-turn in the strategy of the German car maker.
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· A True
· B False
This is the second Quiz
Fiat Chrysler, Peugeot Owner PSA in Talks to Combine
https://www.wsj.com/articles/fiat-chrysler-peugeot-owner-psa-in-talks-to-combine-11572373519
Beyond Meat Books First Profit as Competition Mounts
https://www.wsj.com/articles/beyond-meat-books-first-profit-as-competition-mounts-11572292802
Could a Ski Hill, a Theme Park and 40 Water Slides Save the American Mall?
Qualcomm Commits $200 Million to 5G Startups
https://www.wsj.com/articles/qualcomm-commits-200-million-to-5g-startups-11571914801
1 )Investments by Qualcomm’s venture-capital division is designed to build out the 5G ecosystem.
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· A True
· B False
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2 )Qualcomm’s venture-capital division is setting aside $200 million to invest in 5G wireless startups. Qualcomm hopes that such startups would be major
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· A suppliers.
· B competitors.
· C stakeholders.
· D angel investors.
· E complementors.
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3 )American Dream aims to reach $2,000 a square foot in sales, or double what top malls typically make.
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· A True
· B False
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4 )American Dream, the big new US mall, is predicated on a strategy of
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· A franchising.
· B disruption.
· C unique location.
· D vertical integration.
· E economies of scope.
5 )Beyond Meat’s Chief Executive Ethan Brown said he does not feel threatened by competition from established food companies.
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· A True
· B False
6 )The WSJ story on Beyond Meat and Impossible Foods illustrates the strategy principle that successful new companies generally
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· A earn high profits.
· B attract competition.
· C end up having to sell themselves.
· D create a new set of entry barriers.
· E get wiped out by moneyed incumbent firms.
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7 )If successful, the merger of Fiat Chrysler and Peugeot would create the world’s largest car maker by volume.
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· A True
· B False
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8 )The contemplated merger of Fiat Chrysler and Peugeot is supposed to give these companies more of a competitive advantage on the basis of greater
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· A scale.
· B market access.
· C vertical integration.