Procter and Gamble Business Strategy
: This is a huge multinational firm with products you probably buy every day. This business is interesting because the company is focusing on science and technology to help it revise many of its business strategies and contribute to overall company goals for sustainability and corporate social responsibility.
Write a 4–5 page business analysis to the VP of strategy in a key business unit for your selected firm. Use headings and subheadings to help organize the key points and include the following:
Explain the generic business strategies, including cost, differentiation, and focus or hybrid information, for the selected firm.
Analyze what business strategies the selected firm is using in their marketplace approach. Provide examples of how they use the strategy to position itself in a competitive environment.
Analyze the business model for the selected firm. What are their core products? How does the firm make money? What is the customer value proposition? What is the profit proposition?
Write coherently to support a central idea (in appropriate APA format) with correct grammar, usage, and mechanics as expected of a business professional.
ADDITIONAL REQUIREMENTS – REFERENCES MUST BE FROM FOUR CURRENT, SCHOLARLY, OR PROFESSIONAL RESOURCES
Length: The body of the business analysis must be 4-5 double-spaced, typed pages, not including the references list.
Written communication: Demonstrate graduate-level writing skills through accurate communication of thoughts that convey the overall goals of the analysis and do not detract from the message.
Font: Times New Roman, 12 point.
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