Primary Scales Primary Scales Answer preview………… Likert Scale The Likert is a type of questionnaire.

Primary Scales

Primary Scales

Answer preview………… Likert Scale

The Likert is a type of questionnaire where the consumers stipulate the level of agreement concerning questions that are presented to them. The level of agreement may be represented on five scales as shown..

This is a type of rating scale whose intended purpose is to measure the meaning of the events, concepts, and objects. The semantic differential scale that will be used is a seven-point scale which has opposite pairs with phrases that are descriptive that are applied in the investigations of the perceptions of the consumers concerning local organic, non-local organic, nonorganic and non-local as well as local nonorganic quinoa based foods. However, this scale has a drawback in that it needs the respondents to be very cooperative as well as intelligent (DeVellis, 2012). They ought to have enough knowledge of the language that is enough and have the willingness and ability to make distinctions that are subtle……

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