Learning objectives 1. demonstrate an understanding of the key drivers and challenges faced by…

Learning objectives

1.         demonstrate an understanding of the key drivers and challenges faced by digital enterprises that include technology infrastructure, business processes, social media, consumer behaviour and global markets (Problem solving)

2.         demonstrate the ability to research and critically evaluate e-commerce business models to gain an understanding of their business application for transforming digital enterprises (Academic, professional and digital literacy)

3.         demonstrate the practical skills required to formulate and evaluate a coherent plan for a digital enterprise, develop a prototype business website based on this plan and document and critically evaluate the end-product (Problem solving).

4.         demonstrate the ability to write effectively in a clear and concise manner in report style for senior management (Written and oral communication)Assignment 2 Specification
Assignment 2 requires you to plan and develop an e-commerce business strategy report including building a prototype website using Joomla! based on the online business category assigned to you. Your online business category will be emailed to you separately.

You will be required to develop your prototype website using the Joomla! content management system in cloudaccess.net. Details about setting up your website at CloudAccess.net is provided in Joomla Workshop 1 (Joomla Workshop 1 PDF is available on your Study Desk under Module 1 in Week 1).

Your business model and prototype website must be related to the online business category assigned to you. Failure to do so will result in your assignments being rejected and no marks will be allocated.

Report: E-commerce Business Strategy

Report Structure and Presentation

Your report should include a title page, Table of Contents (including List of Tables and List of Figures if applicable) and Appendices.
Note: Make sure to state your name and student number in the report on the title page. State the word count of the report (Introduction to Conclusions & Recommendations)

Report Executive Summary and Introducti

Your report should include executive summary, and introduction to the report.
Note: Make sure to nominate a name for your prototype website and provide a brief rationale why you used this name in the Introduction to the report.

Report Section 1 – E-commerce Business Strategy (approx. 500 words)

A business strategy is a set of plans for achieving superior long-term returns on the capital invested in an organisation. There are five basic business strategies – Table 5.9 (page 364) in your textbook illustrates those strategies.

Select a business strategy that you think is relevant to your proposed online business and assigned business category.

When you consider your business strategy, you have to discuss the nature of competition in your market, types of products and services that you may be providing, unique value that you may be offering, distinguishing processes that you may be following, and level of personalisation and customisation that you may be able to offer.

Report Section 2 – E-commerce Business Models (approx. 1000 words)

Simply put, a business model is a plan for making money. The textbook explains eight components of a business model (Refer to Table 5.3, page 336). Discuss the following three components of the e-commerce business model for your online business:
• Value proposition – how does your online business fulfil customer needs?
• Revenue model – how does your online business earn revenue and have a positive return on investment?
• Competitive environment – who else occupies your intended market place?

Report Section 3 -Online marketing and advertising tools

Online marketing and advertising tools provide a greater opportunity for companies to attract potential customers and increase their revenues. The textbook explains six online marketing tools – Refer to page 394.

Select two online marketing tools that are relevant to your online business and justify your choice.

Describe how the chosen online marketing tools attract customers. You should discuss the main benefits and challenges of using these tools for your online business and ways to measure the results of the chosen online marketing tools.

Report: Conclusions and Recommendations to the Business (approx. 250 words)

Your report should include a separate conclusions and recommendations section.
• Conclusions provide a summary of your key findings from the body of the report.
• Recommendations provide a summary of the recommendations to your online business based on the research conducted in the report.

Report: Website Development Journal

Prepare a journal that records your activities while developing the prototype website. In date order, clearly list the following:
• Date of project activity
• Full description of activity / discussion
• Time duration of the activity