In 2011, McDonaldâ??s was setting new sales recordsdespite a global economic slowdown and declining

July 30, 2020/in Management file 1 /by admin

In 2011, McDonaldâ€™s was setting new sales recordsdespite a global economic slowdown and declining consumer confidence in theUSA. McDonaldâ€™s performance in the marketplace made it the top performingcompany in the stock market. The companyâ€™s success was a result of itswell-conceived and executed Plan-to-Win strategy that focused on â€œbeing better,not just bigger.â€ Why do you think McDonaldâ€™s could not keep its competitive advantageover time through implementing the same strategy?

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In 2011, McDonaldâ??s was setting new sales recordsdespite a global economic slowdown and declining

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