Assessment 1b: Select one specific tourism, hospitality or events business and identify two…
Assessment 1b:
Select one specific tourism, hospitality or events business and identify two significant macro and two significant micro-forces, which are likely to affect (positively or negatively) this business now or the near future.
Critically analyse your selected macro and micro forces with the support of relevant literature.
You must then provide four recommendation deal th the identified challenges or opportunities (two for macro; two for micro) that the business should implement in order to achieve business growth over the next 12 months.
Assessment Type:
Report
Weighting:
20%
Word Limit:
1,200 words (excluding Cover Page, Executive Summary, Table of Contents, Reference List & Appendices)
References:
Minimum of 12 Credible and relevant references
Due date:
9th of April (Tuesday) by 11.59pm
Details:
You are required to demonstrate your understanding of the most significant macro and micro forces that are likely to affect (positively or negatively) a business (business of your choice) in the tourism, hospitality or events industries. You are also required to develop your point of view and make informed marketing judgement to improve the performance of the chosen business (minimum of four marketing recommendations; two for identified macro impacts, and two identified for micro impacts).
Your ‘report’ must include the following sections:
Cover page (e.g., assessment title, student details, tutorial group, tutor’s name, word count)
Executive Summary (no more than ½ page)
Table of Contents
Introduction
A brief description of your chosen business (e.g., size, products / services offered, business location, and position in the market).
Discussion
Use paragraphs and include headings
Use the relevant academic literature and examples to support your discussion
Conclusion
Recommendations
Make and justify four marketing recommendations (2 macro and 2 micro) that the business should implement over the next 12 months to improve its business performance and achieve business growth.
References (APA style)
Include variety of credible, relevant literature sources in your text (in-text references) and the reference list (e.g., books, journal articles, government sites or marketing magazines).
Document layout requirements for this assessment are as follows:
Header containing student name and identification
Footer containing teachers name, subject code and page numbers
12pt font, line spacing of 2pt, paragraph spacing of 10pts (minimum)
Page breaks for all pages
No assignments will be marked, unless they have been submitted through Turnitin on the MyWAI student portal. Appropriate penalties will be applied for late submission.