What is the name of your product or service?

BM141 Principles of Sales and Marketing: Capstone Project Part 1

Show me the money!

You’re an entrepreneur who has a great idea for a product or service, but you’re lacking the funds to implement your brainchild. You know you’re going to make a fortune, but you just need funding. It’ll be tough, but your job is to create a great presentation that will secure funding from willing investors.

This project will be broken down into three separate parts. The culmination of your work will be a Power Point Presentation (10 slides minimum) outlining the benefits of your product or service.

Capstone Project Part 1 Description:

What’s Your Idea?

Choose a product or service for your project. It can be an existing product or service or you can create your own. Is there a product or service that you’re familiar with that is not available in the United States? Feel free to use it. Be creative. Remember, some of the strangest ideas have made millions.

Write 3 paragraphs (5-6 sentences each) describing your idea and answer each of the following questions:

1) What is the name of your product or service? (Tip: Try to think of a name that really sparks interest). Remember, first impressions are very important in marketing. (Having trouble coming up with ideas? Visit https://aytm.com/blog/research-junction/how-to-name-a-product-10-tips-for-product-naming-success/)

2) Why did you choose this name for your product or service? What emotions or impressions did you want to evoke?

3) What does your product/service do? Briefly describe some unique qualities your product/service has.

4) Identify your target market. Why have you chosen this segment? (Need help? Visit: https://www.inc.com/guides/2010/06/defining-your-target-market.html)

Submit your idea’s description to Capstone Project Part 1 Dropbox folder in D2L.

FOR INSTRUCTOR USE ONLY

Grading Rubric – Capstone Projects

BM141: Principles of Sales and Marketing (BCP)

Student:

Instructor:

Date:

Capstone Project Part 1: What’s Your Idea?

Description of requirements	Possible Points	Your Score
Answered: What is the name of your product or service (for your capstone project – existing or new creation)?	10
Answered: Why did you choose this name for your product or service?	10
Answered: What emotions or impressions did you want to evoke (with this name for your product/service)?	10
Answered: What does your product/service do? Briefly describe some unique qualities your product/service has.	20
Identified your target market.	10
Answered: Why have you chosen this (target market) segment?	10
Overall content has clarity, logical sequence, adequate supporting details	10
Minimum 3 paragraphs (5-6 sentences each)	5
Formatting – margins and font size appropriate	5
Assignment was submitted by due date	10
TOTAL	100

YOUR SCORE: ________