Problem Solving Case Study And Proposal Report

This case study describes how a mining company desires to continue to be

business-sustainable, i.e. to continue to make money.  However, as it turns out,

the mining company has been heavily criticised on social media, news outlets,

and experienced criticisms and support from different sides of the political divide.

As part of the exploration phase, the company has decided to engage the

community to prepare them for the new mining activity. Some members of the

community welcomed the new investment, welcoming jobs, the influx of new

workers and therefore anticipated an increase in economic activity.

The company has embarked on a social sustainability initiative. The mining

company has established a new function to develop community relations through

contributing to a school initiative and also other community actions, e.g. charities,

donations, public sporting events.  However, members of the public flooded the

company’s social media page with complaints about the company disrespect and

accused the company of being hypocritical in their intentions.  The accusations

were about the use of a charity to increase their market share. The company did

not have any plan to respond and this  vitriolic attack came as a surprise. The