Marketing

Marketing is essential to the healthcare industry for branding and growing health systems. In this assignment, you will examine the impact of consumerism in choosing a primary care provider in Saudi Arabia.

Review the following article.

Al-Briek, A., Al-Barrak, A., Al-Johi, K., Al-Anazi, M., Al-Ateeq, M., & Masud, N. (2018). Factors that influence patients in choosing their treating physicians in the private sector in Saudi Arabia. American Journal of Public Health, 6(4), 173-181. Retrieved from http://www.sciepub.com/AJPHR/abstract/9231

Write a 5-6-page paper, not including the cover and reference pages, using the readings, research, and your knowledge of healthcare consumerism influencing marketing. Your paper should analyze the following substantive requirements:

● Describe what consumers are looking for in a provider in Saudi Arabia.

● Evaluate the data presented and any information that would be valuable that is not present in the study.

● Assess how healthcare consumerism plays (or should play) a role in the marketing strategy of provider facilities in Saudi Arabia

● Provide two recommendations on how to market the healthcare facility

● Recommend how to monitor the data to ensure your marketing approach is working.

Your report should meet the following structural requirements:

  1. Be 5-6 pages in length, not including the cover or reference pages.
  2. Be formatted according to APA writing guidelines.
  3. Provide support for your statements with in-text citations from a minimum of six scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but four must be external.

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