Marketing

Prior to beginning work on this assignment, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week 2 Assignmentvideo with Steve Forbes and the BUS622 Week 2 video with Bill Davis located above.

This assignment will give you a head start for your Week 6 Global Marketing Plan Part 2 Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.

In your paper,

  • Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.
    • The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.
    • Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal.
    • If you would like to select a company that is not listed, please reach out to your instructor for approval.
  • Under a Situational Analysis heading
    • Construct an environmental analysis for your chosen company regarding:
      • Economic
      • Trade
      • Social and Cultural
      • Political, Legal, and Regulatory
  • Under a General Strategy heading
    • Identify a country in one of the following regions for your company to expand to (if your company is already in a selected company, you will examine their global marketing strategy in that areas and formulate your own successful strategy):
  • Latin America
  • Middle East
  • Africa
  • Explain your rationale for selecting the country considering
  • Demographic
  • Economic
  • Trade
  • Social factors
  • Cultural Factors
  • Legal Factors
  • Political Factors

The Global Marketing Plan Part 1 paper

  • Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted

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