In today’s online environment, a recurring challenge for businesses is how to deal with cyber gripers—those who complain in cyberspace about corporate products, services, or activities. In some cases, they have maliciously harmed the reputation of a competitor.
a. Can businesses do anything to ward off these cyber-attacks on their reputations
b. How might cyber griping sites help to improve the ethical performance of the businesses they criticize?
c. Can business owners do anything to prevent the use of their marks in “sucks” sites?