How should Western companies leverage the “country of origin effect” when marketing in emerging markets?

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How should Western companies leverage the “country of origin effect” when marketing in emerging markets?

Submission Instructions:

  • Your initial post should be at least 200 words each answer,, formatted and cited in proper APA style with support from at least 2 academic sources. Your initial post is worth 5 points.
  • You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 1.5 points.
  • All replies must be constructive and use literature where possible.
  • Please post your initial response by 23:59 Thursday, and comment on the posts of two classmates by 23:59 Sunday.
  • You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date.

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