How should Western companies leverage the “country of origin effect” when marketing in emerging markets?

How should Western companies leverage the “country of origin effect” when marketing in emerging markets?

Submission Instructions:

  • Your initial post should be at least 200 words each answer,, formatted and cited in proper APA style with support from at least 2 academic sources. Your initial post is worth 5 points.
  • You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 1.5 points.
  • All replies must be constructive and use literature where possible.
  • Please post your initial response by 23:59 Thursday, and comment on the posts of two classmates by 23:59 Sunday.
  • You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date.

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