Read the article titled “2016 Oil and Gas Trends”,located at http://www.strategyand.pwc.com/trends/2016-oil-and-gas-trends. Next, argue for or against this statement: A company should determine its goals and values before performing an industry analysis”. Explain your reasoning– you may use examples from other industries as well to support your response.
Examine the main different types of values that a company could seek to maximize. Give your opinion as to whether or not a company should maximize its profits or social good, when these two (2) are in conflict.Provide a rationale and / or a real-world example to support your response.