Critically evaluate Barney’s (1995) VRIO framework and, drawing on the Canon case study, evaluate whether competences are likely to generate…

Critically evaluate Barney’s (1995) VRIO framework and, drawing on the Canon case study, evaluate whether competences are likely to generate sustainable competitive advantage.

This is a question from Strategic Management Module of University of West of England. I want full answer for the above question by using:

Canon case study

RBV and Competences 2 lecture,

Prahalad, C.K. and Gary Hamel, The Core Competence of the Corporation.

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