Critically evaluate Barney’s (1995) VRIO framework and, drawing on the Canon case study, evaluate whether competences are likely to generate sustainable competitive advantage.
This is a question from Strategic Management Module of University of West of England. I want full answer for the above question by using:
Canon case study
RBV and Competences 2 lecture,
Prahalad, C.K. and Gary Hamel, The Core Competence of the Corporation.