Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

  • You MUST use the REQUIRED template.Assignment 4 Template(3).pptx

    In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3. 

  • The company that I choose was Exxon Mobil Corporation

    Consider the corporation you have selected to use in your first three assignments. Identify one of the firm’s major competitors that you would consider working for.
    Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
    You will do a 15 minutes presentation to the Board of Directors of the corporation. Develop an eight to twelve slide PowerPoint presentation with speaker notes or record a video based upon Assignments 1 through 4. You may choose to compare your chosen corporation to a major competitor with whom you would like to work. You will make recommendations to the Board of Directors based upon your analysis and decision on why the corporation remains or is not a good fit for you.
    Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

    Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

    Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

    Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

    Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

    Develop an executive level Power Point presentation with 8 -12 slides with speaker notes and appropriate graphics or professional video.

    Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

    Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

    References must be submitted on a Works Cited page using SWS format. This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

    The specific course learning outcomes associated with this assignment are:

    • Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
    • Identify how the six segments of the general environment affect an industry and its firms.
    • Identify the five forces of competition.
    • Analyze the external environment for opportunities and threats that impact the firm.
    • Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
    • Identify various levels and types of strategy in a firm.
    • Assess the ethical implications related to strategic decisions.
    • Predict ways in which corporate governance will affect strategic decisions.
    • Assess the relationship between strategy and organizational structure.
    • Use technology and information resources to research issues in business administration.
    • Write clearly and concisely about business administration using proper writing mechanics.
    • Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

      You MUST use the REQUIRED template.
      Assignment 4 Template.pptx

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    How to Use This Template

    Each slide needed in your submission is provided in this template.

    Do not add slides

    Do not delete slides (except the “How to Use This Template” slide)

    Replace the “blue” font on each slide with your presentation content

    Change all font to black

    Use bullet points on the slides

    Do not type every word you plan to say on the slide

    Enter the text/transcript of your talk in the speaker notes section

    The speaker notes section is the gray area below each slide

    Do not enter your speaker notes in comment boxes

    DO NOT include audio, video, or graphics

    Delete this slide before submitting your assignment

    Delete this slide before submitting your assignment

    Notes: This is the speaker notes section of the PowerPoint presentation.

    DO NOT INCLUDE AUDIO OR VIDEO

    Do Not type every word you plan to say on the slide.

    Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

    1

    BUS499 Capstone

    Assignment 4

    Insert Student’s Name Here

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with what you would say to introduce yourself to your executive audience and tell them what you are going to cover in your presentation

    Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

    2

    Insert Firm’s Name Here

    Impacts on

    Impact of Company’s Mission on Success

    insert a bullet or two describing the mission’s impact to overall competitive success

    Impact of Company’s Vision on Success

    insert a bullet or two describing the vision’s impact to overall competitive success

    Impact of Stakeholders on Success

    insert a bullet or two describing the impact of stakeholders to overall competitive success

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with exactly what you would say to your executive audience to describe each bullet point on this slide

    You should thoroughly determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

    3

    SWOT Strategy

    Strength: Insert strength here

    Insert a bullet describing the strategy to capitalize on the strength

    Insert another bullet describing the strategy to capitalize on the strength

    Opportunity: Insert opportunity here

    Insert a bullet describing the strategy to capitalize on opportunities

    Insert another bullet describing the strategy to capitalize on opportunities

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with exactly what you would say to your executive audience to describe each bullet point on this slide

    You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

    4

    SWOT Strategy

    Weakness: Insert weakness here

    Insert a bullet describing the strategy to minimize weaknesses

    Insert another bullet describing the strategy to minimize weaknesses

    Threat: Insert threat here

    Insert a bullet describing the strategy to minimize threats

    Insert another bullet describing the strategy to minimize threats

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with exactly what you would say to your executive audience to describe each bullet point on this slide

    You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.

    5

    Competitiveness Strategy

    Business-Level Competitiveness Strategies

    1st bullet point of business-level strategy to maximize competitiveness

    2nd bullet point of business-level strategy maximize competitiveness

    Corporate-Level Competitiveness Strategies

    1st bullet point of corporate-level strategies to maximize competitiveness

    2nd bullet point of corporate-level strategies to maximize competitiveness

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with exactly what you would say to your executive audience to describe each bullet point on this slide

    You should thoroughly discuss the business-level and corporate-level strategies the firm may use to maximize its competitiveness.

    6

    Profitability Strategy

    Business-Level Profitability Strategies

    1st bullet point of business-level strategy to maximize profitability

    2nd bullet point of business-level strategy maximize profitability

    Corporate-Level Profitability Strategies

    1st bullet point of corporate-level strategies to maximize profitability

    2nd bullet point of corporate-level strategies to maximize profitability

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with exactly what you would say to your executive audience to describe each bullet point on this slide

    You should thoroughly discuss the business-level and corporate-level strategies the firm may use to maximize its profitability.

    7

    Communications Plan

    Communicate Competitiveness Strategies by:

    1st bullet point on the plan to communicate the competitiveness strategies to stakeholders

    2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with exactly what you would say to your executive audience to describe each bullet point on this slide

    You should thoroughly outline a plan to communicate the competitiveness strategies you recommended on the previous slide to all stakeholders.

    8

    Communications Plan

    Communicate Profitability Strategies by:

    1st bullet point on the plan to communicate the profitability strategies to stakeholders

    2nd bullet point on the plan to communicate the profitability strategies to stakeholders

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with exactly what you would say to your executive audience to describe each bullet point on this slide

    You should thoroughly outline a plan to communicate the profitability strategies you recommended on the previous slide to all stakeholders.

    9

    Corporate Social Responsibility

    Responsible (ethical) corporate citizen

    1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

    2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

    Impact of efforts on company’s bottom line

    1st bullet point on the impact the efforts have on the company’s bottom line – specific example

    2nd bullet point on the impact the efforts have on the company’s bottom line – specific example

    DO NOT INCLUDE AUDIO OR VIDEO

    Replace these instructions with exactly what you would say to your executive audience to describe each bullet point on this slide

    You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

    10

    References

    Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

    Insert second source

    Insert third source

    Insert any additional sources

    You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.

    If you included audio or video in this presentation you will earn a score of zero.

    11

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