In step 2, we learned the process for identifying current and future business drivers, scanning the environment, and conducting a SWOT analysis.
What did you find useful in step 3 – Collecting Relevant Data? For example, do you believe surveys are an excellent way to collect data? Why is it essential that you gather data before you develop a functional strategy?
In your own words, supported with a quote from your textbook, what is your understanding of this lesson?