Areas that your presentation might address include; • An Introduction • A brief background of the… 1 answer below »

Areas that your presentation might address include; • An Introduction • A brief background of the company. • A brief overview of the product/service and its current customer base. • A thorough overview and analysis of the target market in relation to the product/service including the range of PESTLE/CAGE environmental elements. • A Competitor analysis. • Conclusion/preliminary recommendations. • Reference list. At the time of your presentation you are required to submit one printed copy of the power point with all group members detailed (names and student numbers) and a reference list. Align your presentation to the criteria as above. For detailed criteria make sure to refer to the Assessment 2 criteria sheet located in Blackboard. Research and use of theory • Your research should include both market/country data as well as academic sources. • To achieve superior grades you will be required to utilise international marketing/ international business journals in addition to the text. • Application of international marketing concepts and frameworks with appropriate referencing (Harvard) is required to achieve superior grades. • The USC Faculty Librarian will be delivering an in Lecture presentation to identify for you the range of research sources available to you at USC and specific ways to approach your research/key sources of information pertinent to this task. • Contact the Faculty Librarian at any time to get support in terms of accessing USC research resources available to you. • Use Summers and Smith Communication Skills Handbook (3rd or 4th editions are ok) for referencing protocols, available through the library and/or the book shop. Some quality journals include: • Journal of International Marketing • Journal of International Business Studies • International Marketing Review • International Business Review Journal of Small Business Management

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