Amazon Go?

https://www.youtube.com/watch?v=NrmMk1Myrxc

http://www.chicagotribune.com/business/ct-biz-amazon-go-opens-chicago-store-0917-story.html

1.    What is the unique value proposition of Amazon Go?

2.    Think:  What type of consumer represents the core Amazon Go buyer?  Give detail by making some marketing guesses:  age, ethnicity, lifestyle, income, loyalties, level of education, gender, etc.

3.    Examine the difference, if at all, of how consumers interact with 1) each other) 2) products/handling and consideration of them 3) and store personnel (though they are limited!)

4.    Your Opinion:  To what degree, if at all, does Amazon Go deliver the unique value proposition(s) that it promises?

5.    Guestimate:  What key resources does parent company, Amazon.com, leverage to make the product extension (Amazon Go) a reality for consumers?

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